Cabot House Redesign

Reimagining an interior design company’s digital presence


Cabot House Furniture




UX/UI Design, Web Design, Graphic Design


Cabot House Furniture was looking to modernize their digital presence and generate more leads for their interior design services. They asked me to redesign their homepage and social media campaigns to direct more customers to their style quiz, which was their main method of lead generation.



Generate more online leads & conversions


Refresh the brand to reflect modern design trends


Improve the homepage
user experience

Homepage Needs

Getting in Touch

The top priority was to funnel the user towards contacting Cabot House for design services, either as an initial phone call or in-person showroom appointment. The style quiz is featured prominently at the top as our main entry point, while other entry points such as furniture collections or showroom locations are spread throughout the rest of the page.

Efficient Browsing

For a company that offers such a wide variety of collections and brands, it was imperative to develop an organization system that displayed items of interest to the user without overwhelming them. Highlighted items are sorted into sections by featured brand, type of room, and price to assist different types of users, while those looking to browse the full collection need look no further than the navbar.

Clarity & Value

To clearly communicate the value of Cabot House’s services, I featured a short step-by-step guide of their process. The guide highlights the ease of simply submitting a style quiz form, after which the user gets matched with the designer best suited for creating their dream home.

Refreshing the Style Quiz

In addition to updating the style quiz text and visuals, I created a set of minimalistic icons to accompany the questions. These added more visual interest to the text, helped communicate the purpose of each room, and reinforced the elegant style of the new brand.

Family Room
Living Room
Guest Room
Dining Room

Captivating New Users

For every major holiday and change of season, I created a set of advertising campaigns for Cabot House’s social media and email newsletters. Each campaign focused on delivering stunning photographic imagery of luxury furniture to emphasize our brand as a high-end interior design company.


Explore different communication styles

When working with stakeholders, I found that sometimes it was hard for us to reach a mutual understanding on why certain decisions added value to a design. Eventually, I began trying methods of communication other than emails and video calls, such as sending annotated copies of the old and new designs, or walking stakeholders directly through the prototype. This helped communicate my design decisions more clearly and sped up the feedback process.

Next Project
LivePerson Messaging App