Reimagining an interior design company’s digital presence
Cabot House Furniture
UX/UI Design, Web Design, Graphic Design
Cabot House Furniture was looking to modernize their digital presence and generate more leads for their interior design services. They asked me to redesign their homepage and social media campaigns to direct more customers to their style quiz, which was their main method of lead generation.
Generate more online leads & conversions
Refresh the brand to reflect modern design trends
Improve the homepage
The top priority was to funnel the user towards contacting Cabot House for design services, either as an initial phone call or in-person showroom appointment. The style quiz is featured prominently at the top as our main entry point, while other entry points such as furniture collections or showroom locations are spread throughout the rest of the page.
For a company that offers such a wide variety of collections and brands, it was imperative to develop an organization system that displayed items of interest to the user without overwhelming them. Highlighted items are sorted into sections by featured brand, type of room, and price to assist different types of users, while those looking to browse the full collection need look no further than the navbar.
To clearly communicate the value of Cabot House’s services, I featured a short step-by-step guide of their process. The guide highlights the ease of simply submitting a style quiz form, after which the user gets matched with the designer best suited for creating their dream home.
In addition to updating the style quiz text and visuals, I created a set of minimalistic icons to accompany the questions. These added more visual interest to the text, helped communicate the purpose of each room, and reinforced the elegant style of the new brand.
For every major holiday and change of season, I created a set of advertising campaigns for Cabot House’s social media and email newsletters. Each campaign focused on delivering stunning photographic imagery of luxury furniture to emphasize our brand as a high-end interior design company.
When working with stakeholders, I found that sometimes it was hard for us to reach a mutual understanding on why certain decisions added value to a design. Eventually, I began trying methods of communication other than emails and video calls, such as sending annotated copies of the old and new designs, or walking stakeholders directly through the prototype. This helped communicate my design decisions more clearly and sped up the feedback process.